• Strategic Color Placement

    I’ve been checking out the #dontrush challenge and felt inspired to share some insight. The videos are really cute, love the concept, even the ones I saw of the men. I could not help noticing that the ladies can do with some professional guidance, even though they did a great job with their makeup and…


Strategic Color Placement


I’ve been checking out the #dontrush challenge and felt inspired to share some insight. The videos are really cute, love the concept, even the ones I saw of the men. I could not help noticing that the ladies can do with some professional guidance, even though they did a great job with their makeup and they all look amazing. I truly admire the simplicity of the makeup and how effortless everyone looked.
With the everyday woman in mind here are a few simple guidelines you can follow in regards to COLOR PLACEMENT which will make a huge difference in the outcome of your makeup application (the most important thing, not taught by university of YouTube or YouTube learned self-acclaimed pros)
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Strategic color placement is important to your application because it will impact the shape of your face and eyes. With this said the other thing you should pay attention to is colors, from their lightness to their depth, to their texture. In regards to the finish of products, what is matte, pearl, metallic, creamy or satin, should also be taken into consideration.
Without making it too complicated, let’s take a quick look at the eyes. Eyes can be divided into 3 sections both vertical and horizontal.
Keep this in mind, dark colors recede/create depth and light color open or attract light or cause to appear brighter, medium to bright colors can be used as complementary or to transition.
The horizontal division is as follows, your brow bone, your crease (the area where u can feel the separation between your brow bone and top of your eyeball, use your ring finger to feel it as your crease is not the natural fold on the eyes) and the lid.
The vertical division, the inner corner to the edge of the iris, over the iris, and the edge of the iris to the outer corner.
For your basic application which is determined by the shape of your eyes, generally use your lightest color in the inner corner and under the brow bone; especially if you have small eyes and you would like them to appear brighter, and your darker colors should be kept at the outer corners.
In your crease area, medium to dark colors can be placed there according to the look you are going for, however, if you have deep-set eyes stay away from dark colors in your crease it will only make your eyes appear to recede even further.
When working with bright colors, choose only one primary shade and a complimentary shade, so check out a color wheel For guidance, and the best place to apply bright colors is over your lid, lash line to crease, or over the iris or inner corner to over the iris. Using too many bright colors that are not complementary to each other is distracting and very unflattering and by extension, causes you to look overdone as opposed to effortless.
Book me for a 1 on 1 online session for guidance.
Makeup is all about creating illusions so take your time and observe, observe and don’t be intimidated to try new looks, mastering the art of color placement is the key to rocking makeup that is complementary and unique to you.
Look out for part 2 when I share about placement as it relates to your complexion.

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